Social Samosa
WEB2 days ago · By Pranali Tawte. Jul 19, 2024 20:05 IST 5 Min read. Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies.
Meesho CEO on growing social commerce from local shops
WEBJun 21, 2021 · The Fruits Of Social Commerce. Meesho has enabled more than 9 Mn entrepreneurs across India to sell through social media platforms such as WhatsApp, Facebook, and Instagram. Seventy percent of these entrepreneurs are homemakers, career women on breaks, and students. The platform has generated more than 80 Crores INR in income, and hosts more ...
Swiggy releases new campaign to highlight benefits of
WEBDec 15, 2021 · Swiggy has launched a multi-film digital campaign showcasing its new membership program – Swiggy ONE. Conceptualized by Lowe Lintas Bangalore, the campaign highlights how members can avail multiple benefits including free deliveries and extra discounts on restaurants, Instamart, and Genie orders through the …
#BrandSaga: Nokia- A resounding success story of ... - SocialSamosa
WEBMar 20, 2019 · The first phone call on a cellphone in India was made on a Nokia handset through Nokia network in July 1995 when Jyoti Basu, the then CM of West Bengal Chief had ringed then Union Telecom Minister Sukhram in New Delhi. "My first phone was a Nokia phone. This was when making a call cost Rs. 16, and was a privilege.
Shot On iPhone: A Campaign that turned into a phenomenon
WEBAug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that launched an online movement that is relevant till today and is revived each year. This year Apple specified the contest to Shot On iPhone Night Mode Challenge, participants shared ...
Brand Saga: Vodafone India Part 2 - Enter, ZooZoos - SocialSamosa
WEBDec 4, 2019 · IPL 2016- Vodafone's #BeSuper bait. Identifying the power of social media, as a part of the Vodafone marketing strategy, Vodafone joined hands with Twitter in 2016 to launch India's first corporate brand emoji Zoozoo as a part of its Hakke Bakke campaign for IPL. The company stated it had generated an estimated 90 million impressions in just 2 ...
Brand Saga: Lux, the brand that pioneered celebrity endorsements
WEBSep 30, 2020 · Lux - The Global Brand. History states that Lux soap started as ‘Sunlight Flake’, laundry soap in 1899 produced by then, Lever Brothers, now known as Unilever. The name was changed from "Sunlight Flakes" to "Lux" in 1900, a Latin word for "light" and suggestive of "luxury.”. It was launched in the United States in 1925 and in the United ...
Twitter introduces Tamil Topics - SocialSamosa
WEBJul 19, 2022 · Step 1: Go to the more icon and tap or click on Topics. Step 2: A popup with options will appear. Step 3: Tap or click on Topics. Step 4: If you are following any Topics, they will appear here. You can select to follow more by clicking the Follow button. If you are not interested, you can select the button and those Topics will appear in the ...
Brand Saga: Love for Rasna that refuses to fade... - SocialSamosa
WEBJul 17, 2019 · Mudra remained to be the brand’s creative aid till 2005 after which the mandate was moved to Dentsu. The association lasted till 2009. As per online reports, in a bid to keep up with the changing times Rasna too experimented with various taglines, like ‘Relish a Gain’ in 2002 symbolizes its health benefits and thirst-quenching quality and ‘Taste the Madness’ redefined the brand ...
Brand Saga: The advertising journey of the Biscuit with a Smile
WEBFeb 3, 2021 · Britannia Good Day Advertising Journey. ‘Glucose’ biscuits were the talk of the town in the late 70s and Britannia too joined the bandwagon with the launch of Glucose-D, which was then endorsed by the late Amjad Khan. Khan was roped in as the face of the brand just after the release of Sholay and his character, the iconic villain, Gabbar ...