Welcome to Eton’s Stockholm store on Stureplan, where quality meets innovation in luxury men’s fashion. Established in Sweden in 1928, Eton has been synonymous with finely crafted shirts and accessories for nearly a century. Our collections offer everything from modern dress shirts to refined casual and evening options, along with a range of men's accessories designed to complement any style. We’re pleased to offer a custom-made service, where you can personalize your shirt to fit your unique preferences and needs. Our store manager and the dedicated team at Sturegatan 8 are delighted to assist you with personalized service such as custom-made shirts and other sartorial expertise.