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EA made generative AI core of its business

HotHardware · 1d

Electronic Arts Goes All-In On Generative AI, CEO Says It's Core To Gaming

Executives from Electronic Arts revealed to investors how the company is leveraging AI, deeming it a core part of its business model.

Android Headlines on MSN · 1d

EA made generative AI the core of its business

Generative AI has caught the attention of many large businesses in several industries, and the tech industry is one of them. Among the major corporations jumping on the AI bandwagon, there’s EA (Electronic Arts).

XCOM 2 Game Guide · 1d

EA Wants to Make Generative AI One of The Cornerstones of Its Business Strategy

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

EA's going all in on AI for video game design

Game design looks set to the be nest frontier for generative AI. We've already seen Google researchers make an AI Doom recreation, and Tencent recently revealed initial researching into what could become an open-world game generator.

Game Rant on MSN22h

EA Looking to Use AI to Take User-Generated Content to the Next Level

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

Electronic Arts Reveals Deep Investment in Generative AI During Investor Presentation

Electronic Arts CEO Andrew Wilson talked about how generative AI is the "very core" of the studio's business during the recent investor presentation.

Electronic Arts has over 100 active AI projects in development, CEO hypes up generative AI

Electronic Arts CEO Andrew Wilson confirms the billion-dollar live service publisher has over 100 AI projects in the works, ...

1don MSN

EA Reveal Future Plans & Are All-In On Generative AI

EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor ...

EA Shows Its First AI Game Concept

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

EA will use generative AI to completely transform user-generated content

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

3d

Electronic Arts President Levels Up In The Video Game Space

Laura Miele talks about her quest to make the video game industry more inclusive, and its future as a means of social ...

13d

There's some progress in video game actors' strike as 80 titles accept AI usage agreements

Last year's SAG-AFTRA strike produced guarantees that Hollywood actors would be informed and compensated if studios used ...

TechnoSports13h

EA Sports Meets Real Life: A Social App That Changes How Fans Engage with Sports

Electronic Arts (EA) is gearing up to launch an innovative new social app that blends real-life sports with virtual gaming.

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