A team of founders who sold their last company to Amazon to build a new unit within AWS is setting out to reinvent the tricky business of backing up

Cloud backup provider Eon has emerged from stealth mode, securing $127 million in funding as it aims to redefine the management of cloud backup systems. This next-generation startup is leveraging its expertise in cloud migration and disaster recovery to introduce innovative solutions in a rapidly growing market,

One of the advantages of Eon’s approach is that it ensures that companies can get the right backup policies in place for any given piece of data, while optimizing the retrieval process for that data, the analyst said. Another use case is data discovery, which can now be extended into what’s being backed up, he added.

Israeli cloud backup solution developer Eon has announced its launch from stealth, and the completion of a $77 million Series B financing round led by Greenoaks with participation from Quiet Ventures.