Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said. This article, VP debate audience skewed older, Samba TV data ...

Don't let anyone say crime doesn't pay, because it's clearly enough to drive a program to the top of the streaming chart on ...

Many viewers sign up to a streaming service to watch just one show, such as Netflix’s “Fool Me Once,” and then cancel their ...

According to data from Samba TV, 902,000 U.S. households tuned in for the premiere episode within four days of its debut, which is down quite significantly from the first season. In fact ...

Madhive’s broadcaster, advertiser, and agency clients are gaining the ability to target audiences based on TV viewing ...

SAN FRANCISCO, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political ...

Comcast’s TV ad industry tech platform FreeWheel has moved forward with the integration of Samba TV‘s standard and custom audience segments into the FreeWheel Audience Manager platform.

FreeWheel, Comcast’s ad-tech company, said it would be integrating Samba TV automatic content recognition viewer data into ...

Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omnisc ...

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve ...

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