Smartwool Smartloft Jacket: first impressions I loved the look and feel of the Smartwool Smartloft Jacket as soon as I got ...

Like the socks this brand built its reputation on, the Smartwool Merino 150 base layer uses Merino wool – a material that's often used for outdoor apparel, being breathable yet warm, and ...

But Ortovox and Minus33 aren’t the only brands tapping into the power of wool. Smartwool began sourcing Merino fibers in 1994. Icebreaker was founded in New Zealand in 1995 based on natural ...

Utah-based Altra is best-known for a preference for zero and low-drop running shoes which claim to give runners a more natural stride, while Colorado-based Smartwool champions the superpowers of ...

Smartwool makes my absolute favorite Merino wool blend socks and $7 is an incredible deal for a pair. I'm a sucker for an extra-cozy beanie, especially one with retro charm. Roomy, soft ...

The Men's Hoodie from Smartwool comes in sizes from S to XXL and colours are Pewter Blue (shown), black or Eggplant.

News & Deals director Katie Macdonald has recommended Smartwool socks before, but she’s doing it again “because of how ...

I loved the look and feel of the Smartwool Smartloft Jacket as soon as I got my hands on it, but it’s one of those products that’s very difficult to accurately categorize. Is it a fleece?