Wicked, Starbucks
Brian Niccol, as Chipotle's CEO, last year called workers back to their offices four days a week — one more than currently required of Starbucks corporate employees. The new CEO of Starbucks ...
Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffee shop into one where people place orders on their phones and grab a drink from the counter ...
Brian Niccol looks back to Starbucks for path forward. For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. In an open letter to ...
Brian Niccol prepped for his new gig as chief executive of Starbucks by visiting some of the coffee chain's more than 17,000 U.S. stores, finding a "shared sense that we have drifted from our core." ...