Director emphasizes focus on player engagement, plans for free updates, and campaign quality.

Wedbush analyst Michael Pachter told GI.biz that Microsoft putting Black Ops 6 could lead to up to six million in lost sales; he estimated that 25% of existing Game Pass subscribers would have bought it anyway. Pachter said Microsoft could see as many as four million new Game Pass subscribers thanks to Black Ops 6.

Miles Leslie, from developer Treyarch, says Black Ops 6 gave fans "on the fence" a reason to try out the game.

Black Ops 6's director has been talking to the BBC about the game's launch on Xbox Game Pass. The game contributed to a record number of new Game Pass subscribers, with the service praised as an avenue to bring back players and those unsure about it.