NASCAR Xfinity Series is finally here, and a new season with plenty of exciting moments to come begins at Daytona International Speedway Feb. 15 (5 p.m. ET, The CW, MRN Radio, SiriusXM NASCAR Radio).

Comcast’s Xfinity brand is ending its sponsorship of NASCAR’s second-tier Xfinity Series at the end of the 2025 season before evolving into a different sponsorship role within NASCAR, the association said Tuesday.

Comcast announced a multiyear extension as a Nascar Premier Partner and a one-year deal for the Xfinity Series. But after 2025, Xfinity will not extend as title sponsor.