Commerce data unlocks rich insights into consumer behavior, preferences, and purchase patterns, meaning brands can now craft programmatic strategies with ...

Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s ...

The podcast industry is strong so new podcasts emerge every day, which can make it hard to stand out. Here are some helpful tips to grow audience for your new podcast As more and more media companies ...

Research finds that advertising industry professionals finds that they prefer hybrid work over fully remote or fully on-site scenarios Today’s employees are focused on more than just a steady paycheck ...

Fans are spreading their time among an ever-widening variety of platforms and channels when live-streaming video, according to data from the Live Streaming Trends Report. This indicates that, far from ...

Despite the challenges thrown at publishers by obfuscating metrics or deliverability changes, newsletters continue to grow in importance. Media companies increasingly use email newsletters as a key ...

As we approach opening arguments of Google’s landmark AdTech trial on September 9th, it is a good time to reflect on the calendar of events leading to this moment. It is useful to consider the context ...

New studies confirm that Americans’ trust in news media continues to stagnate, in some cases declining to troubling levels. However, trust is not level across demographics. Differences such as age and ...