Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer Google ...

As the marketing and advertising industry has moved toward first party data on both the buy and sell side - in an effort to ...

Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards ...

In an era of data-driven marketing and evolving privacy regulations, navigating the intersection of technology, advertising, ...

First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and ...

This ATS London panel explores innovative alternatives to cookies, focusing on advanced ways of integrating data and channels ...

Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) ...

ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven ...

The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a third (29%) of ...

Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads ...

Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing ...

Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% ...