Nike has agreed its most significant sponsorship agreement in cycling since its ill-fated endorsement deal with Lance ...

Guangzhou FC, China’s most successful football club, has been denied a licence for the 2025 season, bringing the curtain down ...

The British sportswear brand has made BWT Alpine its third team client in Formula 1, joining McLaren Racing and Oracle Red ...

World Wrestling Entertainment (WWE) has signed up the Hulk Hogan-owned Real American Beer as its latest sponsor in a move ...

IMG is to continue its wide-ranging media rights distribution, sponsorship sales support, consultancy and service provision ...

Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform ...

ESPN will continue its hold over IndyCar’s broadcast rights in Latin America in a contract running from 2025 to 2027, its ...

Russian broadcaster Match TV has renewed its deal to broadcast Ultimate Fighting Championship (UFC) in a multi-year deal. The ...

Professional 3×3 women’s basketball league Unrivaled has named printing services company VistaPrint as the first ‘jersey ...

MSC Cruises has been allocated the title sponsorship rights to three Formula 1 races in 2025 as part of its top-tier global ...

Baltics broadcast group Duo Media Networks has taken advantage of Viaplay’s exit from the region to land exclusive rights in ...

Fanatics-owned Topps is back producing trading cards for World Wrestling Entertainment (WWE) after the sport entertainment ...