Looking for options to keep the kids entertained this half term? Well look no further, because we've got you covered with our ...

The Toy Insider is powered by a team of experts who promise "we know play." They offer tips and information on toys, technology and entertainment year-round and put out an annual toy guide.

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and ...

This helps support our journalism. Learn more. Please also consider subscribing to WIRED If you've ever battled crowds to get a coveted toy you know that early October is the perfect time for ...

From the viral baby shark to a Roblox play set based entirely on memes, children’s toys have long been inspired by online jokes and internet trends. But they might not always come in the shape ...

If so, the new Buzz Lightyear robot might be for you. A collaboration between Pixar and smart toy company Robosen, the new Buzz is fully loaded with more than 3,000 tiny parts, 75 microchips ...

Toy Freddy will make an appearance in Five Nights at Freddy's 2. Five Nights at Freddy’s 2 will come to theaters on December 5, 2025, so look for more teasers between now and then to see which ...

That includes major markdowns on toys, so those holiday shopping early this year can stock up on gifts for all the kids on their list early now. Top-sellers including Squishmallows, Legos ...

Christmas is on the horizon, which means soon, a tidal wave of shiny new toys will be flooding out of UK stores and into your shopping baskets. Whether you're a parent, grandparent, or family friend, ...