Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

Fixed investment in a particular channel can hinder your ability to reach customers where they are, wasting your marketing budget. A channel-agnostic approach ensures that every pound works ...

Developers can now send mobile wallet notifications. Retailers now can message customers with a mobile wallet pass across ...

Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel. Forget the semantics, the choice is which combination of channels is best ...

In the rush to use multi-channel marketing, don't forget ROI, says Deborah Runge. Multi-channel marketing is becoming more established in the pharmaceutical industry, with the sector supplementing ...

‌Channel 4 has appointed Art Sejdiu as Head of Commissioning Development. Sejdiu’s enhanced role will see him take on responsibility for overseeing the development of major unscripted projects ...

YouTube has denied Guy "Dr Disrespect" Beahm's appeal to monetise his channel for a further 60 days. Addressing his audience in a livestream in a clip shared to X/Twitter, Beahm revealed YouTube ...

The action came after the channel aired a report describing a number of leaders of Iranian backed armed groups as terrorists. By Alissa J. Rubin Iraqi regulators have suspended the license of a ...

Roku’s own channel is a hub with a wide variety of content, and it is an excellent starting place when first learning how to use and customize the smart platform. We are big fans of Roku devices ...

These might simply be emotions for any human high on the festive spirit, but for brands, this emotional landscape is fertile ground for meaningful marketing. Take for instance the concept of FOMO ...

Commissions do not affect our editors' opinions or evaluations. Marketing customer relationship management (CRM) platforms help businesses manage their pipelines, capture a complete view of their ...

With the right credentials, you can advance your career in the marketing industry. There are hundreds, if not thousands, of certifications for marketing professionals. We compiled this guide of ...