Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

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Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

They’re spiritual successors to outgoing Dell Latitude laptops. Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Table of Contents Dell is the brand Meet the Dell Plus and Dell Pro Premium Does it work? Over the past 30 years, Dell’s XPS brand has grown into one of the most respected and well-known in the ...

One such example of this perfect combo is a deal we’ve spotted on the Dell XPS 16. Designed with content creation and everything else demanding in mind, the Dell XPS 16 is currently $600 off.

And Dell has spent decades putting that same work in for terms like “XPS,” “Inspiron,” and “Latitude.” Starting in 2025, though, Dell laptops and desktops will just be… Dell.

Dell is simplifying its lineup, removing XPS, Inspiron, and other classic brands from the mix. The new family is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier).