These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

It was the very first Broadway show I took my daughter to see. So, it's no wonder we are super excited about the new Wicked ...

A toy manufacturer famous for 'Barbie Dolls'Matel'This movie 'Wicked ... website address on boxes of the 'Martel Wicked Collection' dolls, which are mainly sold in the United States. The official ...

The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

Barbie is honoring Rita Moreno with a brand-new doll created in her likeness, which she's hoping inspires girls to "live ...

Barbie: A Cultural Icon arrives in Cincinnati in April. The iconic American toy doll, Barbie, debuted in 1959 and has been a cultural mainstay for more than six decades. An exhibit this spring at ...

The dolls, produced in partnership with Universal Pictures, proudly feature characters Erivo portrays as Elphaba and Grande as Glinda. However, instead of linking to the film’s official site ...

In celebration of Rita Moreno’s upcoming 93rd birthday, Barbie is honoring her with a doll as the newest addition to the ...

Fashion creator Berenice Castro — who posts online under the name Benulus — shared in a now-viral TikTok that her parents and sister surprised her with a totally unique gift: a Barbie doll ...

her most important role to date is being the role model she never had,” the official Barbie account said Tuesday in a post on ...

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