Madhive’s broadcaster, advertiser, and agency clients are gaining the ability to target audiences based on TV viewing ...

Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omnisc ...

Max's “The Batman” spinoff is no flightless bird, as it soars to the top of the streaming list for a second week. The post ...

Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said. This article, VP debate audience skewed older, Samba TV data ...

The Penguin premiere rules the streaming roost with a larger premiere viewership than House of the Dragon in the Wrap Report Top 10.

Many viewers sign up to a streaming service to watch just one show, such as Netflix’s “Fool Me Once,” and then cancel their ...

FreeWheel, Comcast’s ad-tech company, said it would be integrating Samba TV automatic content recognition viewer data into ...

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve ...

Forbes found that 46% of US households canceled a streaming subscription within the last year due to costs, while Samba TV reports that 44% stick to just one or two platforms every six months. These ...

SAN FRANCISCO, Sept. 12, 2024 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today released its Election 2024: Guide to Political ...

CloseCurlyDoubleQuote; FreeWheel clients are now able to activate audiences that use Samba TV data from 38M U.S. TVs, including more than 1,000 prebuilt Samba TV audience segments. FreeWheel clients ...