An influencer mouse unboxes Tomcat bait in darkly comic spots
The Martin Agency and ‘Isle of Dogs’ animator Tobias Fouracre crafted the ‘Not Recommended By Mice (Because They’re Dead)’ ads ...
What a fake Dior ad suggests about AI’s production potential
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How MCoBeauty turned the Timothée Chalamet look-alike contest into a marketing win
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Marketing winners and losers of the week
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Agency news you need to know this week
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9 creative campaigns to know about today
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...
Paramount Global grows streaming subscribers despite revenue dip
Overall revenue dropped 6% at Paramount to $6.73 billion in the three months ended Sept. 30, missing analysts’ forecasts of $6.95 billion. Adjusted earnings per share from continuing operations were ...
How brands are turning on TV to unlock Black Friday and Cyber Monday sales
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Warner Bros. Discovery gains streaming subscribers
The New York-based media company added 7.2 million net streaming subscribers in the three months ended Sept. 30, the ...
Dash Hudson CMO on why future brand leaders need both data and creativity
On Breaking and Entering Media’s latest episode, Kate Kenner Archibald discusses the value of blending the art and science of ...
How auto marketers drive ROI with precision targeting and measurement in the streaming era
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear ...
4 creator economy predictions and trends to watch in 2025
More than 50 million people around the globe are creators, according to Goldman Sachs, which anticipates that number to grow by upwards of 20% annually over the next four years. More creators means ...