The partnership will provide Talent Plus exclusive rights to represent 1001 campaigns across Iraq and the MENA region.

At BackLite, we’ve adopted AI as a cornerstone of our strategy, harnessing its potential to create smarter, more impactful campaigns. For luxury brands, this means elevating the consumer experience, ...

Fadi Zeidan has taken on the role of regional managing director at Equation Media, a media agency under The Network ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

Finalists for the Athar Awards were selected through a rigorous, multi-level evaluation process led by an expert panel of 80+ ...

Leading the launch of the ‘Made in Saudi’ programme, a national initiative under the patronage of HRH Prince Mohammed bin ...

IFZA's Adam Taylor writes on the crucial balance between empathy, intuition and creativity when using data at work.

Impact BBDO Group's Ghassan Kassabji discusses Steve Jobs' legacy of simplicity, focus, and clarity days before Jobs' death ...

WARC Strategy's Lena Roland said, “Our annual report is a temperature check for how strategists feel about the state of the ...

Across the marketing industry we know how to talk a good game on DEI and other key topics. It’s what we do, right? It’s in ...

The Kingdom’s ambitious blueprint for economic and social reform emphasises the importance of a vibrant and diverse culture, ...

A Jack Morton report reveals consumers prefer to exchange data for an AI-driven brand experience than for cash or other goods ...