System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Robinsons and Tango maker grew revenues by 9.5% in its most recent financial year, as the company ploughed £20.2m extra ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Consistency, episodic storytelling and nostalgia have all been key as 2024 celebrates a “strong cohort” of Christmas ads.

Online florist Bloom & Wild has returned to “investing for growth”, stepping up brand marketing in a bid to recruit new ...