Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

In 2023, the cost of media, production and partners, for all markets globally, was €30M. The breakdown was €22 media & €8 production. This is a typical breakdown for media vs production when it comes ...

Effective marketing hinges on compelling stories and luxury marketing even more so. These stories are rarely about the luxury items themselves, though they may pay lip service to premium materials or ...

PRIDE month in Vietnam occurs annually every June in calling for support and advocacy for the equal right to love of all people, of all genders. Since 2021, under Vietnam Covid-19 biggest wave, ...

B2B Customer Promise campaigns are more likely to drive uplifts in brand health measures such as consideration, preference and purchase intent. B2B Customer Promise campaigns also appear to outperform ...

Why is this work relevant for Creative Effectiveness? This work is relevant for creative effectiveness because it shows that purpose can drive brand growth and grow sales at a time when purpose ...

Looks at campaigns that have showcased products and built connections with consumers by placing them at the core of emotional and cultural experiences, using three award-winning case studies. Purpose ...

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

In February 2022, Vietnam's economy was barely starting to recover when Russia invaded Ukraine. In just 6 months, prices of petroleum products in Vietnam rose over +50% to USD 1.33 per liter, the ...

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...