They've done podcasts and shows that cater directly to young voters as a way to reach out. It makes sense that the candidates ...

There are five Generation Z candidates—born from 1997 to 2012—running for seats in the Georgia legislature. That’s why some ...

Kuleana means responsibility, but it also means a right and a privilege. As a Generation Z young adult who is often consumed ...

As the seasonal retail shopping surge approaches, with Black November dominating the shopping landscape, e-commerce brands ...

So we asked the Gen Z'ers of the BuzzFeed Community to tell us which millennial trends are no longer "cool," and their ...

Gen-Z loyalty presents a unique challenge for brands and raises questions about the stability of Gen-Z loyalty and the effectiveness of traditional retention methods.

A new study reveals a troubling paradox for Generation Z in the United Kingdom: even after successfully navigating the job ...

Provide practical, real-world applications: Gen Z students are highly pragmatic and career-oriented. They are more likely to ...

Generation Z, often called digital natives, is set to become one of the most entrepreneurial generations ever. According to recent studies from Adobe, about 64 per cent of Gen Z plans to start their ...

TikTok is where the Donald Trump campaign and the Kamala Harris campaign are both desperate to reach young voters.

With intense polarization, heightened fears of political violence and extremely close polls, many Americans are on edge, but ...

As Gen Z and millennials continue to dominate the food market, operators and chefs are under increasing pressure to adapt to ...