Madhive’s broadcaster, advertiser, and agency clients are gaining the ability to target audiences based on TV viewing ...

Madhive, the technology company for local connected television (CTV) advertising, has selected Samba TV,a provider of TV technology for audience data and omnisc ...

Max's “The Batman” spinoff is no flightless bird, as it soars to the top of the streaming list for a second week. The post ...

Arizona, Michigan, Nevada and Wisconsin over-indexed with debate viewership among the critical swing states, the measurement firm said. This article, VP debate audience skewed older, Samba TV data ...

Many viewers sign up to a streaming service to watch just one show, such as Netflix’s “Fool Me Once,” and then cancel their ...

Forbes found that 46% of US households canceled a streaming subscription within the last year due to costs, while Samba TV reports that 44% stick to just one or two platforms every six months. These ...

Toyah Willcox was saved from elimination after a dance-off against Tom Dean. But bookies believe she will be the next ...

Strictly Come Dancing is returning this weekend - but much drama is already engulfing the show after a controversial ...

Strictly Come Dancing 2024’s Movie Week is almost upon us – and the all-important dances and songs have been unveiled.

India has 29 states with at least 720 districts comprising of approximately 6 lakh villages, and over 8200 cities and towns. Indian postal department has allotted a unique postal code of pin code ...

According to the ECI data available till 8 pm, Samba recorded the highest turnout with 73.45 per cent, while Udhampur saw 72.91 per cent voting. Kathua also breached the 70 mark with 70.53 per ...