A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held by Ford since Henry was an engineering student. And every year thereafter Toyota has made the most of it.

The opening day of the 2024 SEMA Show in Las Vegas was a hotbed of automotive excitement, and Toyota certainly did not disappoint with its GR86 Rally Legacy Concept. This isn’t just some shiny new paint job.

Toyota unveiled its Ultimate Tailgate Tundra at the 2024 SEMA Show. Drawing inspiration from Toyota’s sponsorship of the National Football League as its Official Automotive Partner, this custom build is an audio-visual powerhouse for sports enthusiasts and adventure event attendees alike.

A mobile entertainment vehicle featuring three large screens and inspired by Toyota’s partnership with the NFL.

Debuting at the SEMA show, the RAV-X takes the RAV4 to the extreme with a fully revised suspension and tough-looking bodywork.

What is perhaps more interesting is the mechanical package of the concept. Instead of the 2.0-liter flat-4 and rear-wheel drive of the stock GR86, Toyota has dropped in the turbocharged 1.5-liter inline-3 and all-wheel-drive system from the current GR Corolla hot hatch.