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A 2021 study published in the Journal of Nutritional Science highlighted a critical prevalence of vitamin deficiencies across ...

The magic of Googlies lies in the familiar feeling of curiosity. You hear a “Did you know?” fact, and suddenly, you’re hooked ...

AI's role in advertising dazzles with personalisation, but it also brings along ethical challenges, forcing brands to balance ...

With agility, personalisation, and flexibility becoming essential for brands in today's digital-first era, boutique marketing ...

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

TheDailyGrind campaign takes a bite out of snack culture, creatively leveraging a national habit to spotlight oral health. But can toothpaste keep up with the modern muncher?

Articles written by Danish Malik ...

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Discover the financial disadvantages independent advertising agencies may encounter when selling to global networks, as explained by the chairman and co-founder of GoZoop Group.

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.