Contributor of the Year Justin Racine on phygital shopping, AI buddies and the next big retail trends brands can’t ignore.

How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

Are You Great at Marketing or Just Lucky? Content marketing is often the heart of B2B marketing strategy. It is the best way to share messaging about the value of a service, product or software ...

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

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