Jemma Townsend, Marketing Director at Aldi UK, poses this festive question as the budget retailer brings back Kevin the ...

Humour is a broad church - it includes intelligent wit, gentle charm and making people smile. A 2001 study identified 7 different forms of humour used in advertising: Comparison, Personification, ...

A cross media partnership sees the Red M&M hijack the upcoming festive film, Red One, in a campaign from T&Pm.

Asda’s gnomes have long been popular in stores with characters ranging from the Mini Unicorn, bride and groom gnomes, to a dancing Santa. Asda has sold over 100,000 festive gnomes over the last four ...

In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling ...

Connected experiences transform how customers perceive and interact with a brand. Rather than just providing a product, these brands offer an ongoing dialogue. One that builds loyalty, generates ...