Encouraging moments of connection and conversation over Christmas, Waitrose’s mystery is designed to get people talking.

Jemma Townsend, Marketing Director at Aldi UK, poses this festive question as the budget retailer brings back Kevin the ...

Humour is a broad church - it includes intelligent wit, gentle charm and making people smile. A 2001 study identified 7 different forms of humour used in advertising: Comparison, Personification, ...

A cross media partnership sees the Red M&M hijack the upcoming festive film, Red One, in a campaign from T&Pm.

Asda’s gnomes have long been popular in stores with characters ranging from the Mini Unicorn, bride and groom gnomes, to a dancing Santa. Asda has sold over 100,000 festive gnomes over the last four ...

In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling ...

Connected experiences transform how customers perceive and interact with a brand. Rather than just providing a product, these brands offer an ongoing dialogue. One that builds loyalty, generates ...

Three had been stuck in a modern marketing trend of pursuing younger demos and all things ‘youth’ at the expense of growing ...

The marketing landscape has become complex, often turning culture into a buzzword. Many are caught up chasing trends, confusing viral moments with true ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

Connie the doll and Trevor the dinosaur are back with a new campaign from T&Pm that promises to fulfil consumers' festive dreams.

In today’s saturated market, fans are being bombarded with messages from brands, and so in turn, they are becoming more immune to them.It poses the challenge – how can a fan reasonably connect with ...