In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen ...

With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top ...

On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of ...

An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption ...

Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more ...

Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and ...

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud ...