With the rise of AI and the computing power of smartphones, the Intuit brand claims that doing taxes in person with a tax professional is outdated.

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s resolutions with a campaign that combats “B.S.” in ads, according to a press release. The effort, ...

The tech giant is planning to deploy millions of generative AI characters and have them pose as actual users on Facebook and ...

INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international markets, delivering exceptional results for the world’s leading brands ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...