An endless loop of data and research is stopping marketers from finding creative answers to the challenges they face.

With a former marketer at the helm, the disrupter energy company prioritses marketing and uses it define its business ...

Marketing leaders from John Lewis, Digitas, EY and NatWest share what they think is, and isn’t, necessary to unlock hidden ...

Senior marketers from Sainsbury’s, Specsavers and Henkel on the challenges of undergoing a marketing transformation in the ...

This year, McDonald’s is celebrating both its 50-year anniversary and 40-year partnership with advertising agency Leo Burnett ...

We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done ...

Humans do the why and AI does the what”, says Michelle Taite, who believes marketers should forget trying to define their ...

Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their ...

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

Nike plans to invest in “bigger, bolder brand storytelling” and “re-energise brand momentum through sport”, after posting ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.