NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...

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Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind ...

Learn how Hispanic fans are engaging with media and shaping the culture around sports.

Driving returns is crucial, and having the data to back it up is essential. Join us to uncover how marketers from EMEA and Asia are identifying, measuring and optimising ROI through the entire ...

It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt ...

Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can help ...