The Fifteen Percent Pledge is a call to action for major retailers and corporations to join us in creating sustainable and supportive ecosystems for Black-owned businesses to succeed. We work with companies to comprehensively re-evaluate their org structures, ways of working, funding, and resourcing in order to implement meaningful change and ...

In May 2020, amid a charged moment in history, full of protest and awakening, our founder Aurora James took to Instagram,“Ok, here is one thing you can do for us…” Aurora tagged the world’s largest retail brands, asking them for fair Black representation on their shelves.

The 15 Percent Pledge is a US-based non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black-owned businesses. The foundation conducts audits, shares its database of Black-owned businesses, and offers business development strategies to participating companies.

What is The Fifteen Percent Pledge? The Fifteen Percent Pledge is a racial equity and economic justice non-profit organization working towards a more equitable economic future.

11 hours ago · And for Aurora James, founder of an organization called Fifteen Percent Pledge, it’s just one of the many reasons the 15th Street Block Party and the organization are critical. Fifteen Percent Pledge challenges major retailers to dedicate at least 15% of their shelf space to Black-owned brands, ensuring they have access to customers and ...

4 days ago · Fifteen Percent Pledge Gala Raises $3 Million for Black-owned Businesses. Ciara, Kim Kardashian, Kelly Rowland, Jesse Williams, Law Roach, Issa Rae, Amy Sherald and Mickalene Thomas were among the ...

Feb 28, 2022 · The Fifteen Percent Pledge is an agreement for retailers like Nordstrom, Sephora, Victoria’s Secret, Ulta and more to put 15% of their spending toward Black-owned businesses.

3 days ago · The Fifteen Percent Pledge is a racial equity and economic justice non-profit advocacy organization urging major retailers and corporations to commit 15% of their purchasing power to Black-owned ...

Jun 14, 2020 · It's a social media initiative called the 15% pledge that challenges major retailers to pledge 15% of their shelf space to products made by black-owned companies. Sephora, which is owned by the...

Jun 5, 2021 · To that end, Brooklyn-based retailer Aurora James came up with a 15 Percent Pledge. She challenged major retailers to dedicate 15% of their shelf space to products made by Black-owned...