AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Meet Magnite, The Post-Merger Name For Rubicon Project And …
Jun 30, 2020 · The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett.
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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
What Is A Data Broker? - AdExchanger
Mar 5, 2024 · Credit reporting aside, Experian’s primary focus, according to Feo, is helping other companies connect their own data across multiple sources – which is why it prefers to position itself as a “connectivity company,” thank you very much.
Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Nov 15, 2024 · Earlier this month, the MRC not only renewed Nielsen’s national panel measurement accreditation, but also approved the integration of first-party streaming data into the company’s existing panel.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 11, 2024 · As The Trade Desk grows more powerful, its moves are attracting more attention – and even frustration – from independent ad tech. We explore why. Plus: an update on Google Chrome’s user choice mechanism.
Hana Yoo, Author at AdExchanger
Senior Editor. Hana Yoo is a senior editor at AdExchanger. Driven by a love for storytelling and language, she comes to AdExchanger with more than a decade of experience as an editor, writer, and content strategist.
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Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
What You Looking At, Chief?; Copycat Cases | AdExchanger
Dec 20, 2024 · As The New York Times reports, top publishers, including The Wall Street Journal, Axios, Semafor and Fortune, have recently launched newsletter and membership programs that target C-suite executives and business leaders at important organizations.. To be fair, this type of news product is often an answer to sponsor demand as much as it is about editorial worthiness.
Programmatic I/O 2025 Las Vegas | AdExchanger
GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS. Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee.