ExchangeWire: Data-Driven Advertising and Marketing Technology
WEBCNN’s Erin Williams on APAC Ad Spend, Google’s Newsrooms Support Deal and Ensuring Digital News Funding. On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still and COO Lindsay Rowntree are joined by Erin Williams, Sales Director, APAC, CNN to discuss the latest in ad tech. The episode’s focus is on advertising and ...
About us - ExchangeWire.com
WEBAbout us. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related ...
ExchangeWire Industry Review 2024: An Era-Defining Year
WEBJan 19, 2024 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and brands share their views on the direction the market is …
ExchangeWire Investment Report - Q1 2021 - ExchangeWire.com
WEBMay 17, 2021 · EMEA-based companies garnered close to one-fifth of investment receipts in Q1 2021, USD$4.4bn at an average transaction value of USD$163m, as innovations in the market driven by long-term exposure to privacy regulations piqued the interest of investors. By contrast, funding of APAC-based firms, at …
About - ExchangeWire.com
WEBAbout. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news ...
How First-Party Data Is a Force for Reach and Scale
WEB2 days ago · How First-Party Data Is a Force for Reach and Scale. by editorial on 17th Sep 2024 in News. In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of …
ExchangeWire’s 2023 predictions - ExchangeWire.com
WEBDec 5, 2022 · ExchangeWire’s 2023 predictions. by John Still on 5th Dec 2022 in News. December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces.
Industry Review Archive - ExchangeWire.com
WEBExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.
Industry Review: Shifting from Legacy Infrastructure
WEBJun 8, 2022 · Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing landscape.
ExchangeWire Data Infrastructure Review - ExchangeWire.com
WEBNov 23, 2021 · The data-driven marketing data stack is a complex stew of TLAs and overlapping technology. From a publisher and marketer perspective it can be difficult to discern what technology matters most for day-to-day functions.