Case Study: How TATA AIA made life insurance a wedding must …
Dec 4, 2024 · TATA AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign leveraged the wedding season to promote life insurance as an essential part of marital preparations, aligning with the …
How brands are raising HIV/AIDS awareness through meaningful …
Dec 2, 2024 · World AIDS Day, observed annually on December 1, originated in 1988 as a response to the global health crisis posed by the AIDS epidemic.Initiated by the World Health …
2024’s most visually rich ads and what made them great
Dec 9, 2024 · Poonam Wahi, Executive Producer and Founder, Poonam Wahi Films remains unequivocal in her praise for Jindal Steel’s Steel of India commercial. “It’s visually stunning,” …
Social Samosa unveils Social Media Calendar 2024
Jan 11, 2024 · From Chief Marketing Officers to social media managers, effective planning is the cornerstone of success for marketing professionals. As we enter the new year, the focus is on …
Should India consider a social media ban for teenagers?
Dec 10, 2024 · Australia recently banned social media for users under 16. We speak to leaders debating the effectiveness of a social media ban for teens and if India were to consider a ban, …
What agency life could be in 2025… - socialsamosa.com
Dec 6, 2024 · The ad industry struggled in 2024 with challenges. As 2025 approaches, there's hope to leave behind toxicity, much like a New Year’s resolution for change.
How brands 'Dil-luminatified' their marketing for Diljit's concert
Oct 28, 2024 · The brand did not stop there, they also launched a nationwide delivery partner activation campaign featuring exclusive merchandise. Delivery partners sporting custom t …
Why culture is the key to building unforgettable campaigns
Nov 6, 2024 · People buy relationships that let them say, "Hey, this feels like me," not goods. Making use of identity & emotion. A great culturally grounded campaign sells a feeling, a …
Give yourself permission to fail: Josy Paul to his younger self
Jul 29, 2024 · To call him unconventional would be an understatement. Josy Paul, Chairperson & Chief Creative Officer at BBDO India, once found inspiration while seated on a colourful …
Ashwini Vaishnaw open to new laws on social media …
Dec 12, 2024 · Ashwini Vaishnaw, Union Minister of Electronics and Information Technology, Railways and Information & Broadcasting, while addressing questions on AI governance and …